Customer experience can make or break your ecommerce business.
In fact, 89% of consumers have stopped doing business with an ecommerce company after a bad experience, and a customer is 4X more likely to buy from a competitor if the bad experience was service-related rather than price-related.
What’s more is that consumers are 2X more likely to share a bad experience online than they are a positive one. To account for that negative experience, it would take 12 positive reviews to convince readers that the one issue was resolved.
Continue to read from Big Commerce Blog (http://blog.bigcommerce.com/customer-experience-optimization-inventory/)